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商品編號： 9-697-038 出版日期： 1996/09/24 作者姓名： Iansiti, Marco;MacCormack, Alan 商品類別： Operations management 商品規格： 4p 再版日期： 地域： California 產業： Computers & electronics;Hardware & fasteners 個案年度： 1993 - 1993
商品敘述：
After the release of the ""Challenge"" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?
涵蓋領域：
Computers;Technological change;Product development;Design;Applications;Decision making
相關資料：
Case Teaching Note, (5-697-111), 25p, by Marco Iansiti
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